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  1. Recruitment Process

Panel Sourcing

• Vetted partner affiliate.

• Street and Mall intercepts.

• Placement of banner ads to recruit respondents from major websites.

• Invite these respondents to join Panel Reward via email.

Recruitment Process

• Send email invitation to join Panel Reward

• Triple opt-in Respondent as per ESOMAR guidelines

• Multi-mode verification process i.e. Email, Mobile and in some cases social media account verification, to be considered as Verified Panel Member.

• Frequent and robust profiler surveys.

Panel Measures

• In built digital finger print tool to eliminate duplicate respondents.

• Field dummy surveys and check for inconsistencies in survey responses. Flag and remove anomalies such as speedsters, straight liners etc..

• Set quotas as close to census representation in each country.

• Track and remove inactive and fake email address.

Panel Management & Segmentation

• Encourage respondents to keep profiles updated.

• Segment respondents for 40+ categories ranging from demos to speciality attributes such as Hobbies, Travel, Vehicle ownership etc.

• Keep respondents engaged via Social Media engagement activities, send feedback surveys etc.

• Easy and hassle free reward system.