Our panel quality is ensured right from the recruitment process till the completion of projects - from the judicious selection of panellists to ensuring that panel responses are accurate. While we focus on research methodologies, we also undertake an objective analysis of the panellists’ expertise and field experience in creating and operating panels. This judicious selection process of panels has seen us create and operate successfully, several online panels of domain-specific experts.
We employ our 3-stage verification and validation process that includes digital fingerprint along with Relevant ID checks. All this to ensure that a unique verified respondent completes each survey with robust and attentive answers. We keep track of the activities and behaviours of the online panellist in order to ensure that they do not act in contravention to our quality policy, which may lead to deterioration of the data quality. We also use technological innovations to ensure quality and appropriate responses by weeding out fudged or duplicated response.
