Maintaining consumer trust is essential to effective market, social and opinion research. GNN abides by the globe’s stringent legal, ethical codes and conducts laid by ESOMAR for collecting and analysing online research data.
Our specialization lies in creating and servicing online market research panels. Our recruitment and sampling methods ensure the best quality and elicit the correct responses from the audience. We take a unique, communicative approach to online market research that has emerged as the most convenient method of survey.
Panels are the mainstay of our work and we work to ensure its success. Our quality policy also lays focus on the standards and the values we stand for and it extends to our panels as well. Our panel quality is ensured right from the recruitment process till the completion of projects- from the judicious selection of panellists to ensuring that panel responses are accurate. While we focus on research methodologies we also undertake an objective analysis of the panellists’ expertise and field experience in creating and operating panels. This judicious selection process of panels has seen us create and operate successfully, several online panels of domain-specific experts.