We consider qualitative data coding as an extremely skilled area of market research projects which has potential of generating volume of valuable information in to insight. Therefore, we have developed specialized panel of experts for this purpose in order to interpret and code each verbatim response separately so that they are accurately and conveniently understood to fit with the standards set within organization.
A senior engineer will be assigned to develop a code frame particularly attention is paid to capture all categories and to avoid redundancies. Post QA and client approval team will assign codes in Ascribe tool. This will be checked for accuracy and completeness.